transformation

Before and after pictures and progress pictures seem to be the new trend used to advertise fitness products. You can literally find entire Facebook pages, Instagram accounts, Twitter pages and websites that are dedicated strictly to advertising products strictly though the use of these types of pictures.

From a marketing standpoint this is one of the most effective ways of advertising. This would explain why these pages have thousands of followers.

Usually the before and after pictures seem to be flat out remarkable. Most transformations are so drastic that it will immediately catch someone’s attention. Not only will there be a remarkable transformation, but the pictures usually will include some type of heart felt story.

The story will go into details about the person’s struggle with weight loss, their lack of motivation for exercise, and their feeling of helplessness and depression. In some cases they might even delve into a story of personal tragedy that is the root cause for their weight gain.

The second aspect of this type of advertisement is eye appeal. They use half naked, fit and attractive people. Sex sells. Marketing 101 right?

Not only are they remarkable stories accented by beautiful people, but they also promise you the world with one little call to action!

All you have to do is click the link attached to the picture and it will take you to the company’s website. On this page you can order the said product that promises these amazing results. It is easy, convenient, and you don’t even have to leave the house!

So can you believe progress pictures? Can you believe the stories attached to those pictures? Check out these videos and you decide.


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